In order to avoid climate catastrophe, rapid behavioral change is required. This has been known for a long time. The faster we act, the less it will cost, and the more we can gain from being global leaders. Yet science, economics, and rational choice on their own are not convincing people quickly enough. Like philosophers, artists and advertisers have all long known, it is crucial to appeal both to reason and the senses. Hence for the InTake 2020, Iliada Charalambous, artist, and Timothy Stacey, social scientist, will explore whether artistic interventions can shift public attitudes and practices towards nature and animals.
Placing a social scientist in collaboration with an artist, the project aims to break down the binary distinction between reason and aesthetics – a binary that has generally proved crucial to Western identity and, specifically, the instrumental treatment of nature.